
There are many scenarios that can arise throughout product development programs. There is one in particular that I have seen unfold more than once: I call it the “Plus one program.” Don’t let the name fool you; it’s horrible to watch unfold.
A startup or established player introduces an impressive jump in industry-standard technology, or sometimes an established player introduces an innovation to their industry. Since the technology is so innovative, there is great value in getting it to market quickly even if it isn’t a mature design. In this case, it is actually a smart move to go to market with a device that doesn’t have “ideal reliability.” In other words, the value of getting it out there quickly is worth the field issues. Those issues will be tolerated by the customer as well, if the technology is that good.













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