
The Pioneers rarely reap the rewards of new discoveries. It’s usually the settlers that really profit from the new expansion. Many companies, especially small ones striving to get into a market, bet on a big technology breakthrough to get their foot in the door. As consumers, we do eventually become aware of “the others” once the market for that technology is in motion. “The others” were quietly watching and diligently developing the improved version based on the experiences of the pioneer’s first take. [Read more…]