When making a transaction there is an element of trust.
The buyer is trusting you are providing a product that lives up to the claims provided. Neither party wishes to be duped. Yet, we do enter into transactions. We buy stuff.
A few hundred years ago and prior most purchases were from someone you knew, and most likely knew well. It was in the craftsman’s best interest to maintain honest dealing and create quality products. If not, they would enjoy less business. [Read more…]