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An executive asked me how to make a “perfectly reliable product.”

I told him that program would look a lot like an embarrassing market failure that could put a company out of business.

This was not the response he was expecting.  I chose to elaborate before he just walked away.

The investment of time, dollars, and man power to create a “perfectly” reliable product would force such a compromise on all other aspects of the product and program that any type of market success would almost be impossible.  I can only think of two types of products that could benefit from an approach of creating perfect reliability. The two I am thinking of are the Mars Rover ‘Curiosity” and a nuclear power plant. The desire for “perfect reliability” would be driven by either an avoidance of massive loss of life (not just a few lives) or loss of billions of dollars by a single failure mode.

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The Titanic had two sister ships, the Britannic and the Olympic. There was a woman called Violet Jessop, a nurse and a cruise liner stewardess that worked on all three. (That’s her, to the right->)

1. The Olympic crashed into a warship whilst leaving harbor but was able to make it back.
2. She was on the Titanic as it sank and is referenced in the Titanic film, a stewardess that was told to set an example to the non english speaking passengers as the ship sank. She looked after a baby on lifeboat 16 until being rescued by the Carpathia the next day.
3. It’s not known what exactly caused the sinking of the Britannic but the lifeboats hit the water too early. As the ship sank, the rear listed up and a number of the lifeboats were sucked into the propellers. Violet had to jump out of the lifeboat she was in and sustained a serious head injury, but survived.

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