Customer Experience and Failures – Its not you its them!

Abstract

Chris and Fred discuss what it means to ‘fail.’ Not from a personal sense! But what does it mean for your product to fail. Engineering or design specifications describe what the product or system must do. So does failure simply occur when the product can no longer meet all these specifications? What if your product or system meets all these criteria – but your customer ‘thinks’ is has failed? We have seen many instances where a group of people who design and make products will vehemently argue that even if the customer thinks something has failed when it meets the specifications, then nothing is wrong. Is it? What do you think the customer will do? Do you think they will be ‘happy’? If this is a problem you come across, then listen to this podcast.
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