When planning and designing an experiment, it may be tempting to try and accomplish all the objectives is a single experiment. The thinking is often that experimentation is time consuming and expensive, so one experiment must be better than multiple experiments.
However, in general, it is a good idea to plan for multiple experiments which often is a much more efficient approach. We like to think of experimentation as a methodology that is best implemented in phases. We define experimental phases as: [Read more…]