Design to Avoid Problems: Focusing on Symptoms Early On
The art of product development is fraught with challenges, but perhaps none is more heartbreaking than hearing negative customer feedback when you thought you were at the finish line.
Picture this all-too-common scenario: after months of development and seemingly thorough customer engagement throughout the process, you finally present your polished product to users only to hear crushing feedback like “I don’t like that” or “That doesn’t work for me.” These late-stage revelations often necessitate extensive redesigns, creating costly delays and team frustration.
This painful experience begs the question: how could we have missed these issues despite our efforts to involve customers along the way?
