Marketing with Ashley Larrimore
We’re excited to be joined by Ashley, a marketing expert at Eruditio. She has been there for 2 years and handles all the marketing e.g., emails, products, websites, conferences, etc. Overall, she has amassed a wealthy 8 years of experience in marketing.
She’ll be our guide on discussing the common themes around marketing including:
- Marketing and its importance
- How you can get started
- Measuring the effectiveness of your marketing strategy
- Some of the common hurdles and possible solutions
So, what is marketing?
Marketing can be defined as the action of promoting products and services, including advertising. It is present in all the business stages from as little as sending emails to big billboards. It is all-important in the long run for the success of businesses.
Importance of marketing
Maintenance reliability people need marketing because spreading vital information, communicating great things about the organization. It helps with bringing positivity and promotes clear communication. To create a good marketing plan, the first and most crucial step is to understand your target audience, find ways to communicate with them, and implement timelines. The HR team in your organization would be one method to try to find your potential target audience, so make sure to keep them involved.
How do organizations get started with internal marketing?
To start, you do not need to be an expert. If you are an organization with no internal marketing, you can outsource someone to do the work or assign someone simply to just spread the word to relevant people. This can be done with simple blog posts, emails, etc., and does not need a lot of expertise. It does not need a lot of resources and requires someone with excellent leadership and communication skills. It can literally be done by someone who simply has the interest. For that matter, you can recruit people who are doing any of the following; everyday groundwork, a public relations person, graphics team, communications team, executives, etc. They might all find excellent value in promoting certain information.
Types of marketing
- Posters (for example, on ROI or safety implementations)
- Brochures
- Partnering with the outreach team
- Social media
- Website
- Press release; newspaper
- Advertising
How do you know if it is effective?
- Stick with the plan – make sure you follow through with any project/plan that you have to see if it would work
- Follow-ups – it is vital to get feedback to leverage your performance. For example, you could have a poll on your website, takeaways, etc
- Listening to the clientele – ensure that you take their suggestions and recommendations into consideration to also see what you can do next.
Success vs. Failure
Consistency is one of the most significant determinants of internal marketing. Always sharing and working on ways to improve and tweaking strategies is very important. It helps reinforce a message and helps contribute to effectiveness. On the other hand, a lack of creativity might be the downfall of your marketing plan. It is critical to keep things fresh and make sure the audience stays engaged.
Personal marketing
Marketing yourself is a significant thing in ensuring that people/recruiters notice you. It does not have to be perfect, but starting from somewhere is better than not doing anything. Personal marketing and branding is an excellent way to create awareness about what you are doing. Getting active and creating a sense of community is also a method that can help you connect, get assistance, and come up with solutions.
Eruditio Links:
Ashley Larrimore Links:
- Ashley Larrimore Linkedin
- The Start-Up of You by Reid Hoffman
- Atomic Habits by James Clear
- Ashley Email
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