Abstract

Carl and Fred discussing the importance of customer perception from a reliability point of view.

Key Points

Join Carl and Fred as they discuss the need for a high-reliability brand and how it impacts customer loyalty and purchases decisions.

Topics include:

• Reliability as part of the customer purchase decision
• Reliability as a marketing advantage
• Customer perception of reliability vs actual reliability
• High severity – low occurrence events
• The importance of reliability plans in achieving brand promises

Enjoy an episode of Speaking of Reliability. Where you can join friends as they discuss reliability topics. Join us as we discuss topics ranging from design for reliability techniques to field data analysis approaches.

SOR 333 How important is the reliability brand?Carl S. Carlson

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Show Notes

Go to www.accendoreliability.com/go/rem to sign up to review preliminary chapters for the new reliability management book, and provide feedback to the authors.